5 of the Best Tools for Video Marketing

By Ross Nelson on August 09, 2018

Video is key to a successful inbound marketing campaign. With a predicted 80% growth of people watching videos online by 2019, video marketing is crucial to driving traffic to your business. If you’re new to video marketing, you may be wondering where to begin. Thankfully, there are many apps, tools and platforms available to help you produce, edit and leverage your video content in your inbound marketing efforts. Here are some of the top tools and apps available for those just starting out with video marketing.

Why You Should Document Your Brand Guidelines

By Alex Meade on July 30, 2018

Documenting your brand’s guidelines has several benefits for your company. Not only will you be able to always deliver a uniform message to your customers, but it will also help your team members as they create new content. A style guide will assist team members in staying consistent because they will understand all the rules that your brand voice follows. In addition, you’ll have a stronger connection to your target audience and higher engagement with potential and returning consumers.

The Importance of Maintaining a Brand Voice

By Alex Meade on July 14, 2018

Having a brand voice helps your audience remember your company and what you are known for. Being consistent with your language, staying uniform with your brand’s core values, and engaging with your consumers will help people become interested and stay interested in what your business has to offer. There are several key factors that help to create a successful brand voice:

The New Sales Mantra: Always Be Helping

By Alex Meade on June 21, 2018

Sales has changed. High pressure closing tactics are a thing of the past. The power has shifted from the sales person to the buyer and therefore we must change our strategy.

How to Write a Linkedin Request That's Guaranteed to Get Approved

By Alex Meade on June 11, 2018

Asking a stranger to connect with you on Linkedin can feel like a daunting task. At times, it may even feel down right intrusive, but when done right, you can form a connection that will grow and be beneficial for both people involved.

HubSpot Sales Skills Workshop - How to become a sales LION

By Alex Meade on June 05, 2018

I'll be honest...the last 12 months have been AWESOME. We have worked with great clients and produced fantastic work, the Beacons Point family grew by two, we moved into a bigger office in Carlsbad, and became a HubSpot Gold partner agency. While there are many factors as to why these past 12 months have been so great, I want to focus on one tool that has helped Beacons Point succeed the most.

How to Calculate The ROI of Kindness

By Alex Meade on May 16, 2018

This may seem like a no brainer. Being nice to people makes a better impression than if you are a jerk. You have at least a 90% chance of a smile back if you smile and say “hello” to a stranger walking down the street or in the grocery store. We try to be nice to our neighbors (unless their dog never stops barking) to create a happy and comfortable community in which we live. So, why don’t we do this more in business? Sure, we talk about our weekend plans at the water cooler in the office and we’re polite in meetings, but I’m talking about being a person others actually want to be around.

[Productivity Hacks] How to Improve your Daily Routine

By Alex Meade on February 05, 2018

Each morning, I take 15-minutes.

How to Write Blog Headlines That Guarantee Clicks

By Alex Meade on January 30, 2018

With more content hitting the Internet at an increasing rate, it becomes more difficult to gain attention for your blogs with each passing day. If you want to attract your audience, you need to focus on headlines. Without an intriguing headline, no one will bother to check out your post — and the engaging content that you created will go to waste. Lucky for you, there are proven strategies for creating headlines that you can use to make sure all your blog posts receive plenty of clicks.

How to Use Quora & Medium to Boost Web Traffic

By Alex Meade on January 23, 2018

Before you can even think about gaining sales, you need to be driving traffic to your website. This can be particularly difficult for new businesses, as with many marketing tactics, however effective they are in the long term, you need to wait to see results. SEO is a great example, as Google favors websites that have a long history online and backlog of content.