How Buyer Personas Drive Your Marketing Success

By Alex Meade on June 17, 2020

Buyer personas already make up the backbone of your outreach strategy, whether you’ve been relying on formal personas or not. Think about it. If you are an ophthalmologist marketing Lasik packages to an older demographic, would you choose to run ads for those services on Snapchat or TikTok? Probably not. Common sense dictates your audience won’t be found there. But what about the rest of the consumer story? The details within the details that paint the picture of how your customers operate are what unearth insights that have huge impacts on your business. 

You've Got Buyer Personas, What's The Next Step?

By Sabina Hahn on June 15, 2020

As you developed buyer personas in an attempt to better understand your customers, you probably conducted hours of interviews, performed ample research on buying behavior, and gained a clear, full picture of your ideal customers. You've done your best to empathize with your target audience and identify their pain points, their favorite online hangouts, their likes and dislikes, and general attitudes.

Best Practices for Creating a B2B Buyer Persona That Connects

By Alex Meade on June 01, 2020

Thanks to HubSpot, buyer personas have become synonymous with inbound and content marketing. Few companies, however, actually spend the time to research, develop, and document their personas. 

Why Content Marketing is the Best Way to Grow (Even during a pandemic)

By Alex Meade on May 29, 2020

There is no easy way around it. The Coronavirus has hit many industries hard and some will have to fight hard to bounce back.

How to Create Engaging Awareness Videos for Your Campaign

By Alex Meade on November 26, 2019

Video inbound marketing utilizes the buyer’s journey to create valuable, helpful, and meaningful video content to attract, convert, and delight your customers.

Personalize Video to Improve your Sales Process & Close More Deals

By Alex Meade on November 07, 2019

The age of “Always be Closing” is over. No, I am serious, it’s no longer about closing. So, what is it about? Providing value and being helpful. One of the ways to do this is by using 1:1 sales videos to personalize your sales process.

How I Learned to Give a Speech on Any Topic and Hate Public Speaking

By Alex Meade on September 26, 2018

Like many of you, I set some personal and professional goals at the beginning of the year. One of mine was to feel more confident and be a better public speaker. I wanted to feel better talking with prospects over the phone, feel more confident giving talks or presentations on inbound marketing, and overall public communication.

Video at Each Stage of the Buyer's Journey

By Ross Nelson on September 11, 2018

One of the biggest mistakes people can make when using video is trying to make one video serve too many purposes. That doesn’t mean one video can’t serve two or three audiences at the same time. However, you have to keep in mind that folks are at different stages of the buyers journey. Taking them through each stage of the buyer's journey requires a different type of video. We’ll start from the top and work our way down with how to attract, convert, close and delight.

4 Essential Steps to Creating a Brand Voice

By Brian Serocke on August 26, 2018

 A brand voice is essential when starting a business. A good brand voice will encourage customers to engage with your company and motivate them to use your services and products. Your brand voice is what people associate your company with and makes them stay or come back to your content. With a strong brand voice, you’ll be able to create a successful and memorable business.

Cold Calling is DEAD! (no really, it is)

By Alex Meade on August 23, 2018

Raise of hands, how many of you “love” cold calling? I am guessing not many of you.