The Best Way to Create Video Testimonials That Convert

By Ross Nelson on March 18, 2022

Potential buyers will always be skeptical about your product or service until you've satisfactorily convinced them. So while it's wise to perfect your marketing strategies and craft engaging brand awareness content, testimonials are the most effective way to build trust with new customers. Research shows that business websites that regularly use word of mouth from delighted customers have the potential of generating 62% more revenue from each of their customers on every visit. Although you can use written reviews, video testimonials are more engaging.

Don't Make Assumptions About Your Buyer Personas

By Ross Nelson on September 01, 2020

We’ve talked a lot about personas lately and understanding your customers. That’s because we believe it gets to the core of how we successfully help our customers.

Content Marketing: What Type of Content Should I Create?

By Ross Nelson on September 01, 2020

Creating content is difficult, but aligning a content strategy might be a more significant challenge. Should you focus on gated or ungated pieces? Should you emphasize video? Should you start a podcast?

7 Tips to Create Engaging Content for Your Business

By Ross Nelson on August 17, 2020

You can write all of the content and cover every topic possible in your industry to build a complete content strategy, but that content won't get you anywhere if it isn't engaging. Even if you do everything you can to implement a reliable SEO strategy across your website, you won't get the results you want if Google sees that people aren't interacting with your content.

How to Create Convincing Video Case Studies

By Ross Nelson on October 28, 2019

The buyer’s journey really is unique to every business according to what you offer, your customer types or personas, and the time it takes your customers to weigh all the options before making a purchasing decision. It’s important to understand videos aren’t one-size-fits-all, and you can’t expect to just put out a video and watch the new customers start rolling in.

Video at Each Stage of the Buyer's Journey

By Ross Nelson on September 11, 2018

One of the biggest mistakes people can make when using video is trying to make one video serve too many purposes. That doesn’t mean one video can’t serve two or three audiences at the same time. However, you have to keep in mind that folks are at different stages of the buyers journey. Taking them through each stage of the buyer's journey requires a different type of video. We’ll start from the top and work our way down with how to attract, convert, close and delight.

5 of the Best Tools for Video Marketing

By Ross Nelson on August 09, 2018

Video is key to a successful inbound marketing campaign. With a predicted 80% growth of people watching videos online by 2019, video marketing is crucial to driving traffic to your business. If you’re new to video marketing, you may be wondering where to begin. Thankfully, there are many apps, tools and platforms available to help you produce, edit and leverage your video content in your inbound marketing efforts. Here are some of the top tools and apps available for those just starting out with video marketing.