How Buyer Personas Drive Your Marketing Success

By Alex Meade on June 17, 2020

Buyer personas already make up the backbone of your outreach strategy, whether you’ve been relying on formal personas or not. Think about it. If you are an ophthalmologist marketing Lasik packages to an older demographic, would you choose to run ads for those services on Snapchat or TikTok? Probably not. Common sense dictates your audience won’t be found there. But what about the rest of the consumer story? The details within the details that paint the picture of how your customers operate are what unearth insights that have huge impacts on your business. 

You've Got Buyer Personas, What's The Next Step?

By Sabina Hahn on June 15, 2020

As you developed buyer personas in an attempt to better understand your customers, you probably conducted hours of interviews, performed ample research on buying behavior, and gained a clear, full picture of your ideal customers. You've done your best to empathize with your target audience and identify their pain points, their favorite online hangouts, their likes and dislikes, and general attitudes.

Quick Guide to WCAG 2.0 Website Accessibility Standards

By Alex Meade on March 12, 2018

 If you’ve ever struggled to navigate a website due to poor usability, you can imagine how much more difficult this would be for someone with a disability. Close to 1 billion people across the globe have some type of disability. If you fail to design your website with these users in mind, your message will likely never reach a great portion of your audience.

How to Use Quora & Medium to Boost Web Traffic

By Alex Meade on January 23, 2018

Before you can even think about gaining sales, you need to be driving traffic to your website. This can be particularly difficult for new businesses, as with many marketing tactics, however effective they are in the long term, you need to wait to see results. SEO is a great example, as Google favors websites that have a long history online and backlog of content.

6 Growth Hacks To Maximize Content Marketing

By Alex Meade on January 18, 2018

 Every content marketing strategy has the same goals: to make your target audience aware of your brand and to convert users into customers. Content marketing can be very effective but often simplified to just creating content. No matter how interesting, unique or useful the content is, it can be considered virtually useless if you’re audience is not engaging with it.

5 Inbound Marketing Trends for 2018

By Alex Meade on December 15, 2017

New Year, New Trends

How to Make Sure Your Content Impresses Prospects

By Alex Meade on November 30, 2017

Marketers and business owners have come to accept that it takes 8 to 12 “touches” or interactions with a company before a prospect converts into a buyer. More and more, content is the vehicle that’s providing those touches in today's online world. A combination of lead magnets, social media posts, email content and blogs posts (text or video) synergize to win that conversion. All of these aspects are content.

2017 Resolutions

By Alex Meade on November 19, 2017

Like most people and businesses, we took some time at the turn of this year to look back and reflect on 2016. Well, 2016 was an interesting year, to say the least. Don’t get us wrong, we had some fun, did some great work for awesome clients, and met some new friends along the way. We even got to see our very own Brian get married to his wonderful wife, Jessica. But, like most, we had our ups and downs as well.

How to Create an Instagram Poll

By Stori Pemberton on November 16, 2017

If you’re unsure what outfit to wear or which new Netflix show to binge on, Instagram has officially introduced a new interactive tool for your friends and followers to weigh in on your tough decisions. For marketers, this is a great new addition to be able to interact and engage with your followers in real time.

7 Ways to Create Engaging Content

By Alex Meade on November 13, 2017

We get asked all the time, "How do I get more people to engage with my content and brand?" Engaging content - everybody wants it, but few are actually able to offer content that gets people's attention and ‘engaged’ with it.