Eddie Saunders with Flex Machine Tools blew us away with his dynamic opinions on what it takes to be a unicorn marketer in an industrial marketing setting.
Traditionally, videos have been used mainly for customer service training, product demos, and internal sales. But in the new digital age, video marketing has become a necessity. B2B marketers have discovered how video marketing effectively grows their business’ bottom line. According to research, 88% of marketers say video marketing strategies provide their businesses with a positive ROI.
Jeff and Alex discuss some of the most overlooked aspects of marketing. Jeff had over a decade of experience in digital marketing and this helps him identify brands' why what, and how. Setting himself up as the perfect person to help a brand achieve its goals.
In the early 2000s, podcasts saw a surge of interest. Thanks to shows like This American Life and Radiolab, podcasts were a tool to tell stories. By the mid-2010s, it was ascending in popularity so quickly that it could even be called a podcast boom. Now, with nearly 40% of Americans saying they've listened to a podcast within the last month and 62% having ever listened to a podcast in their lives, it's time to recognize podcasts as the heavy hitters they are and the role they play in B2B marketing.
This episode is all about the power of zero-click content. You'll learn why you should be testing it in your marketing strategy and a new segment where we ask each other marketing questions that we have to answer in 30 seconds or less. Stay tuned for more Stori & Alex episodes where we discuss current events in marketing.
Hiring a new agency can be intimidating. In this episode, John Bertino the founder of The Agency Guide (TAG), discusses why he went into the business of pairing companies with the perfect agency.
He shares why it's important to have that perfect match, some overrated qualities that people look for when hiring an agency, red & green flags to look for, and why agencies need to be consistent.
In this episode of The B2B Growth Marketer Podcast Kyle Stout, the founder of Elevate & Scale discusses why email marketing should still be a part of your marketing strategy.
With changes in technology, you would think that email would have drastically changed as well, but according to Kyle, it has stayed close to its original roots.
Kyle shares some of his best practices and things to avoid if you're a small company starting out in email marketing.
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Social media continues to be all the rage in inbound marketing these days. However, oversaturation has made the droves of social media content feel impersonal which could be driving users away.
Your loyal customers have opted to follow you on social media, but every time they open an app, they see posts from companies that are not appealing to their needs... That's why you should reach them in a more personal way; through email.
Stori and I talk about everything from Pinterest for B2B marketers, how to get more interaction and networking done through LinkedIn, is Tik Tok a space that B2B marketers could ever start marketing on, and some more information on our newsletter, The Marketer's Basecamp.
Deciding what tool to use for your website is always a long process. You need to think about cost and ease of use, as well as if it will be able to grow with your business. Brian Serocke, our Director of Platform Operations, will tackle the WordPress vs. HubSpot debate and determine which is best for your needs.