Businesses that practice the video marketing automation techniques get up to a whopping 43% conversion rate! That’s HUGE!
Marketers and business owners have come to accept that it takes 8 to 12 “touches” or interactions with a company before a prospect converts into a buyer. More and more, content is the vehicle that’s providing those touches in today's online world. A combination of lead magnets, social media posts, email content and blogs posts (text or video) synergize to win that conversion. All of these aspects are content.
Like most people and businesses, we took some time at the turn of this year to look back and reflect on 2016. Well, 2016 was an interesting year, to say the least. Don’t get us wrong, we had some fun, did some great work for awesome clients, and met some new friends along the way. We even got to see our very own Brian get married to his wonderful wife, Jessica. But, like most, we had our ups and downs as well.
We get asked all the time, "How do I get more people to engage with my content and brand?" Engaging content - everybody wants it, but few are actually able to offer content that gets people's attention and ‘engaged’ with it.
