Sales has changed. High pressure closing tactics are a thing of the past. The power has shifted from the sales person to the buyer and therefore we must change our strategy.
Sales has changed. High pressure closing tactics are a thing of the past. The power has shifted from the sales person to the buyer and therefore we must change our strategy.
Asking a stranger to connect with you on Linkedin can feel like a daunting task. At times, it may even feel down right intrusive, but when done right, you can form a connection that will grow and be beneficial for both people involved.
I'll be honest...the last 12 months have been AWESOME. We have worked with great clients and produced fantastic work, the Beacons Point family grew by two, we moved into a bigger office in Carlsbad, and became a HubSpot Gold partner agency. While there are many factors as to why these past 12 months have been so great, I want to focus on one tool that has helped Beacons Point succeed the most.
This may seem like a no brainer. Being nice to people makes a better impression than if you are a jerk. You have at least a 90% chance of a smile back if you smile and say “hello” to a stranger walking down the street or in the grocery store. We try to be nice to our neighbors (unless their dog never stops barking) to create a happy and comfortable community in which we live. So, why don’t we do this more in business? Sure, we talk about our weekend plans at the water cooler in the office and we’re polite in meetings, but I’m talking about being a person others actually want to be around.
If you’ve ever struggled to navigate a website due to poor usability, you can imagine how much more difficult this would be for someone with a disability. Close to 1 billion people across the globe have some type of disability. If you fail to design your website with these users in mind, your message will likely never reach a great portion of your audience.
With more content hitting the Internet at an increasing rate, it becomes more difficult to gain attention for your blogs with each passing day. If you want to attract your audience, you need to focus on headlines. Without an intriguing headline, no one will bother to check out your post — and the engaging content that you created will go to waste. Lucky for you, there are proven strategies for creating headlines that you can use to make sure all your blog posts receive plenty of clicks.
Before you can even think about gaining sales, you need to be driving traffic to your website. This can be particularly difficult for new businesses, as with many marketing tactics, however effective they are in the long term, you need to wait to see results. SEO is a great example, as Google favors websites that have a long history online and backlog of content.
Every content marketing strategy has the same goals: to make your target audience aware of your brand and to convert users into customers. Content marketing can be very effective but often simplified to just creating content. No matter how interesting, unique or useful the content is, it can be considered virtually useless if you’re audience is not engaging with it.
Let’s get personal… with our email marketing. The data shows that when you personalize your emails, you get higher open rates, click rates and increase ROI. We have laid out 5 simple ways to make your emails more personal.
