Topic clusters are revolutionizing SEO and content marketing strategies all over the internet. Their goal is to please Google algorithms while providing a seamless experience for the target audience.
Topic clusters are revolutionizing SEO and content marketing strategies all over the internet. Their goal is to please Google algorithms while providing a seamless experience for the target audience.
The internet runs on content — relatable and engaging content the public can easily find, understand, and apply. In today’s information age, consumers have endless information at their fingertips 24/7/365. They expect more from companies than ever before, and rightfully so.
Baseball cards. Such a simple concept. Or so that’s what many (sane) people think of them. How many kids like me feverishly collected baseball cards decades ago and have them collecting dust in the basement of their parent’s house today?
As you developed buyer personas in an attempt to better understand your customers, you probably conducted hours of interviews, performed ample research on buying behavior, and gained a clear, full picture of your ideal customers. You've done your best to empathize with your target audience and identify their pain points, their favorite online hangouts, their likes and dislikes, and general attitudes.